Shopping??

Sale! Slashed prices by half.. even more. Advertisements on newspapers, tv commercials, mailers or just around you, this is what is up.Sale is everywhere and we see people going mad over shopping. Suddenly the same money is giving us more products. A time when people, especially women, would run over each other to pick the products which otherwise their pockets won't allow.  It suddenly reminds me of confessions of a shopaholic.

People are buying and not in small number either. The spree has grown in size over the years encompassing a larger mass to purchase products which they not only don't need, but also don't like. They do it because it is offered at a price they simply fail to resist. The story has grown manifolds in the last couple of years with the influx of e-retailing which has led to an enormous increase in units of commodities purchased. These purchases even include the products which is not of their size, colour preference or original picks.Indian consumer has always been trying to balance out the satisfaction received with the money spent on that particular product. And the shopping websites has targeted this. They provide products at a price that you will not be able to say no to. This look good on the economic aspect where we say the standard of living is uplifted and life is becoming more electronic and convenient. But it certainly has an aspect we cannot just keep ignoring.

Everything produced goes into the landfill eventually. And the production is done based on the demands of the consumers. Just five years back when people used to buy one shoe, now on an average they buy five of them. Not because they need it, not because they want, not even because they like it but because just because it has suddenly become affordable. So just spare a moment to realise your contribution to the products that is dumped.

Pick what you are in absolute love with!

Fashion Forecasting

Myriad

Myriad was launched to global renown through a groundbreaking mix of tradition and innovation and infused the luxury brand with a sense of daring and provocation that resonated with celebrity and the fashion world. The stiletto, and silk cutout jersey dresses with metallic hardware details and the accessories with a bold outlook became instant icons of uniquely glamorous vision.

Myriad continues to focus on strengthening the values upon which its enviable reputation has been founded for its exclusivity, quality, fine craftsmanship, and fashion authority. Setting it apart from its competitors, Myriad is able to claim a unique duality in its brand positioning pairing modernity and heritage, innovation and craftsmanship, trendsetting and sophistication. 

Theme/concept board: Untamed

 Unleash the animal in you

Theme: Untamed

For the natives of the Earth, nature is a walk-in wardrobe

The animal kingdom has always inspired fashion with its zebra prints and reptile textures.

While Lady Gaga and Sophie Dahl may get experimental with McQueen’s armadillo-inspired shoes, we mere mortals have to play this trend with a little caution.

 If you’re the kind who’s a bit conservative about going wild with outfits, your accessories can help you embrace this trend with grace. 

The use of leathers and furs cements the natural feeling. Queens of the night, which sparkle in drama prints, fur and killer heels.

Target market visual board

A sense of glamour and sophistication teamed with the sexy air of ruggedness describes the lounge lovers of the luxury world.

·         Age: 16-35 years

·         Gender: female

·         Income: high

·         lifestyle: classy, exciting, trendy

·         Social class: rich

·         Opinion: easily led or opinionated

·         Activities and interests: partying, clubbing ,shopping, books

·         Attitudes and beliefs: Out going, doer

Color board

A longing for the natural is what drives the Wild Things. Blues are likened to the ocean and the sky, while the greys and whites of mountains make out a calm palette base.

Chunky knits pay homage to the nomads of the north, while the warm colours of South American tribal wear appear on prints and patterns.

An effortless approach to dressing is seen on the women's side where the swathing of cosy materials around the body is key.

Deep purples and reds are contrasted with black, gold and orange, while striking silhouettes are cut in the sumptuous materials of evening dresses and perfect this trend by sticking to bold colour basics with no frills, no drama and definitely no bling.

Silhouette board

This brand of allure comes armed with myriad methods of seduction: streetwear is transfigured by embroidery and the skilful cut of tweed parkas; femininity conquers all.

Layering emerges as the guiding philosophy of the collection. Flared skirts are paired with ultra-refined buttoned pants and tweed jackets.

Cocoon and boxy silhouettes came with shiny treatments in a simple palette of pure black, white and hints of burgundy.

There was a dark mood - too dark, actually -, that felt almost like a sin just to be watching the collection. There were the quilted sporty jackets with hardcore leather skirts, fish cut turtlenecks with see-through draping full of edginess.

Slip on a jacket on a tube dress paired with knee-high python print boots, or go conventional with an asymmetrical dress and chain link clutch in the reptile print.

Fabric board

Super soft quality wool and cashmere quality fabric : 65%wool, 20%cashmere, 15%nylon

Soft faux fur fabric 100%nylon

Tiger print pony skin faux fur 100% polyester

Fine metallic organza Metal and nylon

Mini white spot on black light weight jersey knit viscose/spandex

Textured wool and polyester mix, one way stretch, soft brushed

And more in combinations with velvet, cashmere, lycra, organza, braided wool and cambric

Trim board

Not just the necessity trims like threads, buttons, hook and eye have been enhanced, a lot of playfulness has been done with zippers- gold and bold- in rich metallic colors brings an edge to the otherwise not so jazzy merchandise. Metallic patterns have been created to act as a glam to the wardrobe. Without mention comes to the wild collection of fall/winter leathers and furs in colors close to the earth. Each of the trims to be used is carefully selected by the best designers to give you what we promise to deliver. A variety of hooks and eye, beautiful collars and fine metallic work has been picked up.